Social Media Ads

Social Media Ads module in Coonex allows users to create, manage, and monitor ad campaigns across multiple platforms — including Meta (Facebook & Instagram), TikTok, Snapchat, Twitter, and Google Ads — all from a single dashboard.

This module simplifies paid advertising by combining campaign setup, targeting, budgeting, and performance tracking into one intuitive workflow.

1. Overview #

With Coonex Social Ads, you can:

• Launch ads across multiple social platforms in a few clicks.
• Manage all campaign settings from one dashboard.
• Save time and avoid technical ad account setup or pixel troubleshooting.
• Get real-time results integrated into your CRM dashboard.

2. Creating a New Campaign #

To create a new ad campaign:

1. Navigate to Marketing → Social Media Ads → Add New Campaign.
2. Follow the guided 5-step creation process.

Step 1: Traffic Source & Objective #

Choose your advertising platform and goal.

Step 2: Target Audience #

Define who should see your ad.

Step 3: Creatives #

Upload your ad materials and customize engagement elements.

Step 4: Set Budget & Schedule #

Define how much you want to spend and when your campaign should run.

Step 5: Review & Publish #

Preview all campaign details before launching.

• Check targeting, creatives, and budget.
• Click Confirm to submit the campaign.
• Once reviewed by a Coonex Marketing Expert, it goes live across selected platforms.

3. Campaign Management Dashboard #

After publishing, all campaigns appear in the Social Media Ads Dashboard, where you can:

• View all active and inactive campaigns.
• Filter by platform, objective, or date range.
• Track reach, spend, and performance metrics.
• Pause or activate campaigns directly.

4. Expert Review Process #

Before your campaign goes live, a Coonex Marketing Expert reviews all settings to ensure:

• Targeting and audience setup are relevant.
• Creatives follow each platform’s advertising policies.
• Budget allocation is optimized for performance.
• The objective aligns with your desired outcome (Leads, Awareness, etc.).

This review guarantees your ads meet both compliance and quality standards.

5. Reporting & Integration #

All campaign data is automatically integrated into:

• CRM Reports Dashboard (to measure lead cost, ROI, and source).
• AI Lead Scoring System (to prioritize leads by platform quality).
• Performance Analytics under Reports → Marketing Overview.

6. Best Practices #

• Always define a clear campaign objective before launching.
• Use short, engaging captions and high-quality visuals.
• Choose Daily Budget for testing; switch to Total Budget for long campaigns.
• Monitor campaign results weekly and adjust targeting if needed.
• Keep CTA consistent with your landing page (e.g., “Book a Viewing” → property detail page).